Step 1 of 5
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Step 1 of 5

Start With You

Before we look at your audience, let's look at what brought you here.

Most business advice starts with identifying your ideal customer. But I think there's something worth understanding first, and that's you.

Your experiences, what you've learnt and what you care about all influence the work you create and the people you feel drawn to helping.

You might even recognise a little of yourself in the people you want to reach.