Grow Inspire presents
See the person behind your audience.
Better marketing starts with understanding people.
It's easy to get caught up in what to post, how to sell and whether you're reaching the right people. But how well do you actually understand the person you're trying to reach?
Not just what they do or how old they are, but what matters to them, what they're going through and what might make them feel understood.
This little tool will help you get clearer on who you're creating for, why they might need you and how your own experiences connect to theirs.
You'll finish with a simple Audience Clarity Profile you can return to whenever you're creating content, developing an offer or deciding what to say next.
No complicated marketing exercises. Just a few questions to help you see your people more clearly.
Five simple steps. Take your time, there's no rush.
Each step takes a few minutes. You can skip questions and come back whenever you like.
Before we look at your audience, let's look at what brought you here.
Let's stop thinking about an audience for a moment and think about one person.
What people say they need and what they're actually feeling aren't always the same thing.
Knowing someone's problem doesn't automatically mean you know what will help them choose you.
Let's turn what you've discovered into something you can actually use.